The dreaded bio.
This tiny little block of text has held power over even the most experienced of freelancers, paralyzing us with fear–too many choices, all requiring introspection, all putting our proverbial necks on the chopping blocks of judgment by our future clients.
This fear pushes many of us to veer on the side of safe professionalism. “I’ve done this, I’m certified in that, blah, blah, blah”–prim, proper, to the point.
Oh, and boring.
Although dealing in blockchain technology is cool and bio worthy in and of itself, if you’re trying to stand out in a sea of blockchain pros, a good bio takes a little bit more oomph.
Here are the top tips for writing a killer bio as a blockchain professional:
If you want people to remember you, you need to inject your bio with what people are inherently programmed to remember–stories.
It doesn’t need to be a long-winded literary journey (and it’s probably best to avoid most tactics of George R. R. Martin entirely), but implementing some story structure is one of the simplest and most impactful ways to make your bio brain-sticky.
Sprinkle in Your Real Self
I love robots as much as the next person (and probably unhealthily more), but that’s not what I want to see in a human’s bio. I want to know that you can communicate, that you can feel, that you exist with passion and in many dimensions.
Having a well-rounded life and set of experiences positively impacts creativity and problem-solving, both things that are highly prized in blockchain.
So don’t be afraid to pepper in a little bit of your personal spark or tell us a quirky fact. I want to know that you are confident and personable and that our time together won’t be work-slave drudgery.
Don’t skimp on the accomplishments.
A lot of freelancers I know, especially writers, feel like they’re bragging when they spotlight their accomplishments in their bio, and so, if they put them in at all, write them as if they were discussing last evening’s dinner.
A good rule for a bio–it’s not bragging if it’s true.
It’s okay to be proud, excited even. Passion and success are contagious!
No need to be cocky or pretentious, but having a healthy sense of accomplishment is a good thing, so let us know what you’ve been up to!
An added benefit is that people love having evidence from which to base their decisions to trust you.
Sharing real accomplishments is good. Lying, especially in the age of Google, is a big no-no.
We’ll not go into morals and ethics here, but, just, don’t. Lying isn’t nice for anyone.
Framing, however, is just a part of business. Frame yourself well, but do not cross the bridge into untruth.
It’s wonderful that you got your certification for Microsoft Office ‘95. That’s a great memory. Leave it there, in your memory, not in your bio. Especially if you’re a blockchain developer, we might have guessed you had that skillset.
While many people don’t intentionally have this sort of info in this precious space, it’s easy to get busy and forget to update our bios. I know I’m guilty of it.
So if your bio has that retro, AOL CD type of vibe, nix that old info, whether or not you replace it. Remember, you want impact from start to finish.
The same with old info is irrelevant info, unless it’s there for quirk. For example, I don’t mention my mad skills as a Subway sandwich artist on my LinkedIn profile, because no one has yet linked blockchain tech with deli meats. (They will though, give it enough time. We’ll call it HAM coin.)
Focus on the benefits to your intended audience.
Depending on the purpose of sharing your bio (whether to inform, generate interest, or intrigue potential clients) focusing on the wants and needs of your reader and how you can solve them is a surefire way to stand out.
Do not, however, do this to such a degree that your bio tells us nearly nothing about you, yourself.
Double check spelling, grammar, and punctuation.
You could have the bio equivalent of a Thomas Pynchon novel, but If yOu WrItE it liek dis lulz, no one is going to take you seriously.
Similarly, stray commas, misspellings, and poor grammar impact people’s perceptions of you and the quality of your skills, inherently.
If the written word isn’t your strong suit, gather your details and have a writer create a bio for you. You could even hire an editor to check over your bio for mistakes and to suggest improvements.
Since the freelancers at Moneo know blockchain and know about the sorts of experience you might discuss in your bio, I’m sure plenty of us would be happy to help you spruce yours up if you need some assistance. We’ve all been there and written them ourselves, so we know your struggle.
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