/ Finance

DREAM Market Analysis (TAM/SAM/SOM)

We aim to be as transparent and clear as possible with our forecasts for growth and development.

This article will take you through our business plan forecasts. The purpose of this paper is to demonstrate the huge market opportunity.

The Shard skyscraper against the skyline of London during sunset
Photo by Fred Mouniguet / Unsplash

Market Sizing

Our five-year business plan is focused around three phases of market development:

  1. To build on our already market-leading blockchain talent platform
  2. Pursue a wider client base
  3. Drive growth through corporate clients

Our financial modeling is based off the number of freelancers on the platform. When we project our future growth, we look at how many freelancers we can bring to the platform over five years (based on reputable public data).

Total Addressable Market

The Total Addressable Market brings together the reported number of freelancers in the top three largest markets, making reasonable adjustments for markets outside of the US, EU, and India.


Data Sources: OECD, Upwork, World Economic Forum.

Serviceable Available Market

While there are a huge number of global freelancers, the World Economic Forum, McKinsey and Company, and Forbes predict this number will continue to grow.

When forecasting our growth, we carved out the likely number of freelancers from this expanding pool which we estimate are suitable for the DREAM platform.

Not all freelancers seek work through online platforms (self-employed business owners for example), and not all freelance work fits our model. We decided to take a conservative estimate that 15% of the global freelance market will use our platform.


Serviceable Obtainable Market

As DREAM is targeting different segments of the freelancer SAM across three different stages of development, the SOM has been broken down accordingly.

Our first step is growing our blockchain talent community. As not all freelancers in our SAM are blockchain professionals, this number has been reduced to 0.5% of the total freelance market.

DREAM’s target SOM for blockchain talent is set at 25% of the overall blockchain freelance market – assuming that incumbent platforms such as UpWork and Freelancer are successful at maintaining their current market share.


DREAM’s second stage of development will come from more general freelance talent that fits the platform - these could be anyone from full stack engineers to marketing professionals with a focus outside of blockchain projects.

DREAM has a clear competitive advantage with its unique team-based approach, blockchain-based reputations, and A.I. lead project management platform to attract talent.

DREAM would reward and retain this freelancer through a gamified rewards system based on the DREAM Token.

We believe that 5% of this market after five years of development is a realistic goal given our current success and plans for the platform.


The final area of the market that DREAM will secure are freelancers more closely aligned to working with larger corporations.

Many companies limit their use of freelancers because of the friction involved in hiring and management, and trust. DREAM's goal is to create a new market and bring in new corporate customers.

As corporate dependency on freelancers grows, and with many larger organizations looking to benefit from innovations in blockchain, smart contracts and decentralized applications, DREAM aims to capture a small part (0.5%) of a huge (and growing) amount of corporate freelance work.


Data Sources: Upwork, EY.

With these considerations DREAM is targeting a total SOM of ~1.8 million very high-end freelancers. With Upwork currently recording over 12 million registered freelancers and the expected growth in the utilisation of blockchain technology, we forecast that ~1.8 million is a realistic target for us at the 5-year mark.

Our ramp up for the different SOMs are varying and can be seen in the table below.


DREAM will create revenues that have been built into our financial forecasting through a variable fee model based on transactions completed on the platform. Additionally, the freemium model of monthly subscriptions and API access for data insights will create additional revenue.

To fund the development of the platform, we will be utilizing funds brought in through the token sale, private contributors, and VCs.

The DREAM platform isn’t just another untested beta program on a white paper… It’s live and being used right now to hire blockchain professionals. The token sale will enable DREAM’s innovative team to take DREAM to the next level by integrating A.I. and incorporating our platform token.

Social Channels

This post was a collaboration between

Matt Calver, Dyllan Van Erden

  • Matt Calver

    Matt Calver

    I am the Dream Token Sale and Compliance Manager

    More posts by Matt Calver.

    Matt Calver
  • Dyllan Van Erden

    Dyllan Van Erden

    Business Development Manager @ DREAM

    More posts by Dyllan Van Erden.

    Dyllan Van Erden
DREAM Market Analysis (TAM/SAM/SOM)
Share this

Subscribe to DREAM Blog