If you can consult/freelance and sell your services (or products) on a decentralized platform and pay zero transaction fees, why would you pay a fee on a platform like DREAM?
The answer is simple: DREAM’s marketing strategy will help you get more clients and run successful projects. Read on to find out how!
Centralized and Decentralized Marketplaces
DREAM is a centralized marketplace, similar to Amazon, AirBnB, UpWork, Fiverr, and Etsy.
Customers are bound by the marketplace’s terms and conditions
Data is centralized on information systems owned and maintained by the business
Software is closed source and the intellectual property of the business
The marketplace charges fees on completed transactions, ranging from 10% to 20% on top of currency clearing fees (e.g. USD to EUR)
In the crypto community there are decentralized marketplaces, like OpenBazzar, Rein, and Ethlance:
Customers are not bound by any terms and conditions
Data is decentralized on information systems and servers owned and maintained by the community and participants of the network
Software is normally open source and the code is publicly available
The marketplace charges fees on completed transactions, normally ranging from 0% to 5% and uses crypto currencies (fees are usually for third-party arbitration, not revenue of the marketplace)
One significant difference with DREAM (with reference to point 4) is that we only support cryptocurrencies (currently Bitcoin) rather than fiat currencies.
Benefits of a Centralized Platform
There are number of advantages that centralized marketplaces provide for both clients and freelancers, which decentralized models currently don’t have.
Providing customer support offers many benefits:
Technical Support — If something doesn’t work, we take ownership and deal with it straight
Customer Support — Need help using our site, resourcing a project, freelancing? We’re here to help
Dispute Resolution — Occasionally things don’t work out; we can help resolve problems between clients and freelancers
To ensure that clients save time and only get matched to the best freelancers, DREAM has implemented quality control processes:
Freelancer Approvals — All freelancer profiles and applications are manually reviewed and approved before being listed or able to work with clients
Content Monitoring — We automatically check 5,000+ words and combinations for restricted or offensive content
Job Monitoring for freelancers — A freelancer must be approved before they can submit proposals or get invited to jobs
Job Monitoring for clients — To prevent spam or offensive content, job postings are monitored
Software & Infrastructure
Issues in a decentralized application that require code changes may require consensus on the network. When the network is big, reaching a consensus can become harder, as demonstrated by the Bitcoin block size debate. Decentralized peer-to-peer networks are also vulnerable to Sybil Attacks.
Any serious issues detected with DREAM are usually detected by Rollbar or from customer feedback, and fixes are deployed quickly.
DREAM aims to be transparent and open, for example, we have shared our Payment System Architecture on our blog.
Searchability, Shareability, and SEO
Being indexed by search engines and social media platforms makes all content on our site more accessible. We’ve spent a lot of time ensuring every page in our site (profiles, jobs, blogs, gigs) are SEO optimized:
Schema.org — When Google indexes our site, it makes sense to them
Facebook OpenGraph — When any content from DREAM is shared on Facebook it makes sense (technically), for example (link requires Facebook developer account)
Twitter — When any content is shared on Twitter, it makes sense
We have seen profiles on DREAM rank higher than the owner’s website (when we launched with no backlinks), due to our investment in SEO.
Advertising and Marketing Channels
While many of the channels in the diagram below can be used to drive clients to a decentralized marketplace’s website, it is not possible to link directly to profiles, stores, or product pages (gigs). We have some advantages:
Search Engines — A client searches Google and sees gigs, freelancers profiles, or Talent Pools in the results
Social Media — Gigs, freelancers’ profiles, or talent pools are visible and shared on social media
These channels apply to every page on our site. For example, we could do a press release linking directly to one gig deep in our site.
Analytics & Tools
Improving the usability of our website is essential for a good user experience, and to acquire and retain customers. To understand how customers use our site, and to learn what works and what doesn’t, we use tools such as:
Google Analytics — Detailed analytics
MixPanel — Funnels, detailed analytics, and customer
HotJar — Site usage and funnels
LiveChat — Chat and customer retention
AddThis — Social sharing and analytics
Google Webmaster Tools — Organic searches and SEO
Facebook Pixel — Track campaigns
RollBar — Application error reporting
Without these tools we wouldn’t know how customers use our site, and we wouldn’t be able to communicate with them. All the systems are integrated, and our entire team uses them every day to improve our (and if you’re a freelancer, your) clients’ experience. Most of the following tools (that assist in growth) require a centralized (standard/normal) web architecture:
Ultimately, a decentralized platform must support the developers and infrastructure, but costs can increase as demonstrated recently by the mining fees for Bitcoin transactions.
Of course, this is also a risk with a centralized model, as the marketplace could always change the fee structure.
Where does our 10% fee go?
First there’s the operational, staffing, and support costs:
Quality controls — monitoring all freelancer profiles, jobs, proposals for quality
Hosting, servers, and protection
Tools and analytics systems (SaaS)
Software development and support
Infrastructure maintenance and support
Customer service and support
Marketing and advertising
Then, we are continuously investing in improving our site, adding new features and working on new products such as mobile apps.
To summarize the benefits of DREAM’s centralized model:
Customer Support — We will always provide technical support and resolve disputes
Quality — Freelancers are vetted and content is monitored to ensure that clients only work with the best. We also want to attract the best freelancers and consultants.
Searchability, Shareability, and SEO — Leveraging established channels (like Internet search) ensure freelancers and gigs get more impressions and clients.
Advertising and Marketing Channels — We can leverage dozens of existing channels
Analytics & Tools — There are many more tools, systems and services to support the growth of a site with a centralized model.
DREAM is significantly cheaper than our competitors, e.g. UpWork charges 20% + PayPal/bank fees; we charge 10%. Our user experience is simple compared to decentralized marketplaces that require hosted applications.
We believe that the customer base is much larger, and it is therefore easier to achieve growth, benefiting all users of our platform.
The team behind DREAM has a goal of building a simple, scalable, successful, and trustworthy marketplace. We believe in Bitcoin and that blockchain technology will change the world, and we want to contribute to that. We also believe that the future is bright for decentralized marketplaces.
If you’d like help defining the marketing strategy for your blockchain startup or project, post a job or chat with us. Many of the experts who helped build and launch DREAM are available for hire!
The DREAM platform isn’t just another untested beta program on a white paper… It’s live and being used right now to hire blockchain professionals. The token sale will enable DREAM’s innovative team to take DREAM to the next level by integrating A.I. and incorporating our platform token.
- Click here to browse talent, or sign up and list your services.
- Click here to learn about our project and read our whitepaper.
- Click here to learn more about our DREAM Rewards Campaign.
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- Bitcointalk: https://bitcointalk.org/index.php?topic=2956231
- Bitcoingarden: https://bitcoingarden.org/forum/index.php?topic=29226
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